Blog

11 mins read

The Quiet Revolution: Decoding the Semiotics of Luxury in 2025

First, a note on definitions. I use the term ‘luxury’ to describe not simply the acquisition of expensive goods, but a complex system of cultural signaling that has taken shape from approximately the late twentieth century to the present day, though the term itself is not without its difficulties. What constitutes ‘luxury’ varies considerably across cultures, regions, […]

5 mins read

Mercedes-Benz, S-Class but Make It Sustainable

Luxury once meant speed, shine, and status. But in 2025, desire comes with a conscience. 🌍✨ Mercedes-Benz isn’t just building cars anymore, they’re rewriting what it means to be iconic. From carbon-neutral factories to mushroom leather interiors and blockchain-traced batteries, the three-pointed star is proving that sustainability is no longer an accessory it’s the new definition of luxury.

5 mins read

Can tourism really ever be sustainable?

Tourism may never be perfectly sustainable, but it can be made more responsible. From Bhutan’s “High Value, Low Volume” approach to Costa Rica’s eco-tourism model, the industry shows that balance is possible. By choosing slow travel, supporting local communities, and respecting cultures, travelers can reduce their footprint while enriching their experiences. The future of tourism isn’t about traveling less, it’s about traveling better.

5 mins read

How Dubai and Abu Dhabi Began Their Journey to Luxury

From humble desert settlements to global icons of opulence, Dubai and Abu Dhabi transformed with vision, courage, and innovation. What began as pearl diving, Bedouin traditions, and caravan trade evolved into world-class cities where luxury is more than wealth, it’s a way of life. By investing in people, infrastructure, and creativity, these emirates turned the desert into a playground for ambition, setting new standards for hospitality, design, and global prestige.

7 mins read

Slow Luxury: How Artisanal and Heirloom-Quality Pieces are the Most Eco-Friendly Statement

Luxury is no longer about chasing logos or seasonal trends, it’s about choosing pieces that last, carry heritage, and honour the planet. This blog explores the rise of slow luxury: a movement that values craftsmanship, heirloom quality, and sustainability over fast cycles of waste. From handmade textiles to generational timepieces, discover why the future of luxury is not in owning more, but in owning better.