First, a note on definitions. I use the term ‘luxury’ to describe not simply the acquisition of expensive goods, but a complex system of cultural signaling that has taken shape from approximately the late twentieth century to the present day, though the term itself is not without its difficulties. What constitutes ‘luxury’ varies considerably across cultures, regions, […]

From humble desert settlements to global icons of opulence, Dubai and Abu Dhabi transformed with vision, courage, and innovation. What began as pearl diving, Bedouin traditions, and caravan trade evolved into world-class cities where luxury is more than wealth, it’s a way of life. By investing in people, infrastructure, and creativity, these emirates turned the desert into a playground for ambition, setting new standards for hospitality, design, and global prestige.

Luxury was once about whispered elegance, legacy, and craftsmanship. Today, it has been transformed into a loud performance of logos and hype driven by social media, clout, and visibility. What was once sacred has been diluted, but perhaps true luxury still exists quietly in authenticity, time, and experiences that cannot be flaunted.

Formula 1 is no longer just about speed and podium finishes, it’s a global runway where luxury brands, fashion houses, and tech giants race for cultural relevance. From Louis Vuitton trophy trunks to Lewis Hamilton’s Ferrari debut in LV, F1 has become the ultimate stage where adrenaline meets elegance.